7 Ways to Increase Your eCommerce Sales

Whether you hold a large enterprise with an eCommerce website stuffed with products or you have recently begun a short-scale eCommerce business, one of the ever significant elements for you is – SALES! A down trend in sales is the most unwelcome news you may ever like to hear. Hence, it is remarkably important for you to employ smart ways so as to boost sales on your eCommerce website and elevate business.

Before we go ahead to find out some expert tips in this respect, let’s not forget that online shopping has grown to be a competitive market. Including the likes of eBay, Amazon and another middle to low budget businesses, you got a stringent competition ahead. Therefore, you got to make some minor and major alterations if you want your eCommerce sales to be large!

1) Your Google visibility matters a lot: Howsoever great graphics you got on your eCommerce website or lucrative content you have posted within, it is not worth if your Google visibility is zilch. Incorporate all those best practices which ensure you a great online visibility so as to make visitors land up on your website. Then sales are preordained!

2) Write exciting content to keep the audience engaged: Right from your About Us page for the small Product Descriptions, you must have lucrative, appealing content. Make it (or get done by a professional writer) crisp, relevant and engaging! As per experts, smartly woven and buyer-centric content is pivotal in elevating or declining your sales.

3) Make your website search friendly for the users’: Whether it is about navigation or about searching a specific product, simplicity is evidently what your buyers expect. While on one hand, they are less likely to turn in if it is otherwise, on the other hand, most customers will love to come frequently to your online outlet if they can easily get what they want.

Remove clumsiness and rather, ascertain smart product categorization. Buyers are not impressed with the number of products you got – hundred or ten thousand; they are influenced by your way of organizing and presenting them. So, here is another hint for increasing your eCommerce sales!

4) Be transparent in showing product prices: Yes, that is one reason many online shoppers change their mind right before the last stage of the transaction. It simply means you must transparently show all the prices, for example if you offer free shipping or maybe hidden taxes, etc., to help buyers plan their expenditure accordingly.

If you are giving ‘last minute surprises’ only to add or deduct something from the payable cost, you are risking your sales. See this is not so on your eCommerce pages.

5) Encourage your buyer for repeat orders / business: Okay so you got many new customers this month. Wow! That’s fine, but what are the chances they will come back for repeat purchase?

Of course, prospects of their revisit and repurchase on your eCommerce website largely depend upon the first experience you give them. So, without any compromises, be super quick in delivery, make accurate calculations right away, try to offer something extra. In short, do all that you can to make it a fabulous first experience for your buyers if you want to trigger possibilities of having them back for repeat purchase!

6) Make your eCommerce website mobile-friendly: You know it – millions of people now prefer buying online using their mobile devices. Concurring well with the need of the hour, make your eCommerce website mobile-friendly to boost sales.

7) Display customer feedback / testimonials: This is an incredible initiative on your part! Genuinely allow customer feedback or views, even if unwelcome at times, on the products to showcase their experience with your service and the product. You appear a professional company, which is worth dealing with.