ECommerce Marketing Today – Big Three and Others

Ecommerce companies all over the world use a variety of methods and solutions for search engine optimization and web promotion. In fact the range of options for making the choice is really vast in nature. Usually the main objective of ecommerce marketing is to offer solutions for gaining visibility on the ranking pages of leading search engines.

Some of the major search engines and web directories like Google, Yahoo, MSN, ASK, and Bing, allows higher page ranking on their result pages with paid inclusions as well as contextual ads.

Without doubt the three major search engine marketing companies on the web are the Google AdWords, Yahoo Search Marketing, and the Microsoft adCenter. It is however possible for the entrepreneurs and webmasters avoiding direct deals with these major companies and instead going for ecommerce marketing companies or ecommerce consultants those would manage the campaign for them. Reason for such choice is that while the big three focus on the contextual advertising mainly, these alternative companies would focus on a variety of issues to make the marketing campaign successful.

There is quite fierce competition for the hold on the market among the big three. Google has been constantly upgrading AdWords to remain ahead of others. Ads floated on AdWords will appear on the Google network, in their search listings as well as on all the affiliated websites and blogs plus in the RSS feeds.

Usually the quality ecommerce marketing companies use a number of tools that includes keywords, suggestions on identifying target keywords and key phrases, testing as well as reporting, tutorials and also the conversion tracking. On the other hand Yahoo search marketing is basically pay-per-click process. Ecommerce companies normally create text that would divert the potential customers to the ecommerce sites or the sales pages. Microsoft adCenter also follows the system of pay-per-click for ads on the Bing network. Despite being new in the fray it is growing at rates faster than both Google and Yahoo. However it is still at the number three position following Google and Yahoo.

While most of the features of ecommerce marketing conducted by the top three are common, one difference is the manner in which the ads appear and the location where they appear.

What You Should Know About eCommerce?

The common definition of commerce is that this is the exchange of goods and services for something of value, such as money. It is basically the buying and selling of items. This is true for eCommerce but with a twist since this is any business transaction done online. This is made possible through technology, as more people can connect easier wherever the location. In fact, through this people can now shop online. This is now an advanced tool used by many businesses and many eCommerce sites are taking advantage of the technology.

But did you know that this was first utilized to facilitate business transactions? It was used in Electronic Funds Transfer and Electronic Data Interchange. Transaction documents such as purchase orders and sales invoices were sent electronically in the early part of the adoption of the technology.

Products covered in eCommerce

eCommerce is now commonly used in the transfer not only electronic content but also physical products and services. Majority of eCommerce transactions revolves in the distribution of digital products. Digital music, video streaming, software and eBooks are bought and sold electronically using the internet. Physical versions of these products such as compact discs, DVDs and books can also be ordered on many websites. In short the eCommerce is the sales portion of an e-business. Under these transactions, there’s an exchange in data.

There are a number changes and services pushed by eCommerce providers including merchant services. Thanks to this, small businesses can now start selling online easily. Managing inventory and processing orders are now easier and does not require any previous knowledge in programming.

Inventory management software is another feature that allows you to add new products, manage existing products and arrange how the products are displayed on your eCommerce site. Other options include selecting other variations of a product such as colour and size and calculation of shipping and handling charges are automated using the shopping cart snippet.

The shopping cart is another major advancement online. It helps customers in making purchases over the internet. Shopping cart marks selected items and place them in a virtual container. After making a selection, the selected products are then placed in a virtual checkout counter. Checking out indicates that the customer has already finished their shopping. The concept is based on actual checking out of items in a department store. It computes the total cost of the products purchased. Computation includes shipping and handling costs and corresponding taxes. Payments are usually collected with credit or debit cards. Some merchants accept the use of a PayPal account to make purchases.

For the average shopper, electronic commerce is just an online shop. For business owners, it’s a tool to further expand the market reach, and the reason why the services of eCommerce consultants are popular.

What is an Ecommerce Consultant?

Too often than not, when someone is trying to start out with ecommerce, they will go it alone. While this can be beneficial as it requires the individual to learn quickly about what they are getting into, it can also be detrimental. One of the main reasons is that someone who has never been involved with ecommerce will undoubtedly make mistakes relating to how they conduct ecommerce business. They will commit errors because they will not have the experience they need to avoid those mistakes. This is why many get help with ecommerce in the form of an ecommerce consultant.

An ecommerce consultant is someone who comes to you and helps you manage your business successfully. There are several advantages to having an ecommerce consultant:

1. They have the experience to help you avoid the mistakes you would have made if you went it alone.
2. They know how to make your ecommerce site successful because they have helped others become successful. Therefore, they know what it takes to be successful.
3. They will be able to help you navigate the tricky waters of being an ecommerce site owner.
4. They will know how to market your ecommerce site to drive in traffic so that you can bring in a profit almost immediately.
5. They will know what you need to do to save time and make your business the most successful through efficiency.

An ecommerce consultant will cost you money, and that is what deters many ecommerce site owners. They do not want to spend that extra money because they worry they will get little from it. This is the wrong way to look at things. You have to spend money to make money and you can make money by getting an ecommerce consultant. An ecommerce consultant will save you time because they can help you avoid the mistakes that new ecommerce site owners always seem to make. That saved time leaves more room for profit and that helps you make money simply by spending a bit extra to get an ecommerce consultant.

You can usually find an ecommerce consultant on the internet, where there are many firms that offer ecommerce consulting to new ecommerce owners. The price you pay for an ecommerce consultant is also going to differ. Those with more experience are going to cost more than those with less experience. Which one you get depends on how much you can afford but generally you want to get someone who has a lot of experience.